Selected case studies · 3 live
Results, not just aesthetics.
Content architecture for non-linear journeys in regulated, multi-market environments. Each case translates a research framework into a measurable editorial outcome, and the system you'd need to ship it.
Three cases, one practice.
Designing for the messy middle.
A hub architecture that guides four invisible reader clusters through non-linear exploration and evaluation, built on Google's Decoding Decisions framework, and the six cognitive biases that decide whether a regulated audience clicks "buy" or quietly leaves.
Read the caseThe loyalty loop in content.
A Netflix-style recommendation logic applied to post-purchase moments, turning the article a customer just finished reading into the entry point of the next one. Built on McKinsey's compressed Consumer Decision Journey.
Read the caseIf any of this resonates,
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